MINI: GOODWOOD FESTIVAL OF SPEED 2026
“Chaos are an incredible partner to work with. They consistently deliver creative, high-quality content that not only engages audiences but also stays true to our brand's personality and ethos. Their team feels like a natural extension of our own, helping bring every event, launch, and activation to life with passion and professionalism.”
Anna Ranger, Brand Communications and Social Media Manager, MINI UK
Sectors:
Goodwood isn’t just a backdrop, it’s a living, breathing stage for MINI stories to be told.
Through a mix of crowd-shot footage and handheld moments captured on the ground, we built a portrait of what it means to be one-of-a-kind.
The output? A collective, fan-driven love letter to MINI’s rebellious spirit; an attitude shared throughout the MINI community.
Across the film, a tapestry of voices delivered a poetic, emotionally led script about what it means to be unapologetically yourself. All building to a bold, emotional statement: MINI is for those who choose to be one-of-a-kind.
